I'm glad that you found it appealing. What is the point of taking a photo like this? I took these photos with this in mind, but now I'm glad I took them.
For several years around 1990, Japan was in an abnormal state. The economic graph was extremely upward, and not only businesses but also the people were in a frenzy. It was also around this time that Sony acquired Columbia Pictures and Mitsubishi Estate acquired Rockefeller Center. At that time, the Japanese people's hearts were filled with eternal festivals.
However, it later came to be called the "bubble economy." The inflated bubbles burst without any hesitation. The energy drink's catchphrase was born in the midst of that bubble.
Furthermore, Japan has still not recovered from the bursting of the bubble economy, and Japanese wages have been at a crawl over the past 30 years.
The video below is a TV commercial from that time.
I'm sorry. I said that Pocari was cow pee, but that was a mistake. In Japan, there is a drink called Calpis, and I got confused with the story that its pronunciation is similar to cow pee. Don't worry, you weren't drinking cow pee.
Caffeine is often seen as an enemy these days, so products like this are rare.
!!!! (Don't worry. I'm a tight-lipped guy.)
Fascinating!
I'm glad that you found it appealing. What is the point of taking a photo like this? I took these photos with this in mind, but now I'm glad I took them.
For long working hours, love it!
Once upon a time when Japan was experiencing an economic boom, energy drinks were sold with the slogan "Can you work 24 hours a day?"
Wow, that's insane! Was there a hidden agenda behind it? Like corporations trying to raise productivity?
For several years around 1990, Japan was in an abnormal state. The economic graph was extremely upward, and not only businesses but also the people were in a frenzy. It was also around this time that Sony acquired Columbia Pictures and Mitsubishi Estate acquired Rockefeller Center. At that time, the Japanese people's hearts were filled with eternal festivals.
However, it later came to be called the "bubble economy." The inflated bubbles burst without any hesitation. The energy drink's catchphrase was born in the midst of that bubble.
Furthermore, Japan has still not recovered from the bursting of the bubble economy, and Japanese wages have been at a crawl over the past 30 years.
The video below is a TV commercial from that time.
https://youtu.be/cPYZCgKPFnE?si=iNPXgtJiLRQ7MALu
Miss some of these beverages.
Japan's product cycle is fast, so about half of the drinks introduced here are already discontinued.
Ouah incroyable sugoii
Definitely would like to read it. Pocari Sweat takes me back to my time in Japan. Always sounded a bit strange!
I've heard that it means "cow pee + sweat". It's definitely a strange name. The manufacturer says they didn't mean cow pee (lol)
Oh that’s hilarious. I drunk quite a lot of sweat and cow pee in my time in Japan. Tastes quite good! 🤣
I'm sorry. I said that Pocari was cow pee, but that was a mistake. In Japan, there is a drink called Calpis, and I got confused with the story that its pronunciation is similar to cow pee. Don't worry, you weren't drinking cow pee.
Ahh okay. Shame, because it was a great story. But thanks for clarifying it.